To: Schools and community partners
Childhood obesity in America is a major public health issue. Blue Cross Blue Shield of Michigan (BCBSM) is committed to building a healthier future for our state. That’s why we are partnering with schools and communities across the state to get kids moving and eating healthier. Since 2004, BCBSM has dedicated more than $3.4 million to childhood obesity prevention through our Building Healthy Communities program, the FIT program in Grand Rapids and other activities.
On Tues., Oct. 5, 2010, as part of our continued commitment to childhood obesity prevention, the Blues will be hosting a special event at Ford Field, home of the Detroit Lions. The event will celebrate you - our schools and community partners - and will also promote health, wellness and International Walk to School Day, which is the following day — Wed., Oct. 6, 2010.
We invite you, the school staff and your student body to watch and participate in this special event by tuning into a live webcast from 9:30 a.m.-10:30 a.m. on Tues., Oct. 5, 2010. While the live event will last a full hour on the field, we anticipate that schools watching the event via UStream will find the first 30 minutes of the event, from 9:30a.m. – 10:00 a.m., most worthwhile.
All you need to do is click on this link at that time, and you’ll be able to watch the event in real-time:
Please note that you’ll need a high-speed Internet connection in order to watch the event. You may want to watch the event in a gym or open room so you and your classes can join in the fun.
During the event, students will be encouraged to participate in some exercises. You may want to broadcast this event in your classroom or have an assembly in the gym, whatever best suits your needs.
If you do plan to virtually participate in our event, please respond to this e-mail at buildhealth2010@bcbsm.com and let us know so that we may be able to recognize your school’s participation during the event.
In good health,
Diane K. Valade, Director, Social Mission
Blue Cross Blue Shield of Michigan
bcbsm.com/buildhealth
aHealthierMichigan.org
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